Pakistan-based Buy Now Pay Later platform QisstPay has secured $15 million in seed and pre-seed funding. The round was led by MSA Capital and featured institutional investment participation from Global Founders Capital, Fox Ventures, and First Check Ventures – as well as strategic angel investments from Scalapay co-founders Simone Mancini and Johnny Mitrevski.
The capital, a combination of debt and equity financing, will help the company expand both its services and workforce, ideally boosting its team to more than 100 people by year’s end. QisstPay also believes the funding will accelerate its ability to fund transactions and partnerships with traditional financial institutions in Pakistan, as well as expand its services to neighboring Sri Lanka and Bangladesh.
QisstPay was founded less than a year ago, in November 2020, to solve a very basic problem for consumers in emerging market economies in general and in Pakistan in specific. Many citizens in developing countries do not have the financial means to get approval for credit cards and other forms of consumer financing popular in the West and the more developed economies in Asia. This impact not only their ability to purchase recreational and luxury goods, but also impairs their access to everyday necessities.
As QisstPay co-founder and CEO Jordan Olivas explained: “After moving here to Pakistan, I noticed how badly the people of this country need a financial tool to help them purchase goods and services that they not only want, but actually need.”
QisstPay offers an installment payment service that responds to this problem by enabling consumers to pay for their purchases in four installments without having to pay interest or worry about late fees. Purchases of between 1,500 and 500,000 PKR (approximately $9 to $3,000 USD) are eligible, and consumers can use both debit and credit cards to make their repayments. The company noted that it plans to enable repayment via digital wallet soon.
The low penetration rate of credit cards and the dominance of cash are some of the reasons why QisstPay has caught on. Add to this the high population of young, digitally-savvy people in countries like Pakistan, and it is easy to see why the company has more than 500 retailers in Pakistan using its service. This includes brands such as Samsung, Diesel, Philips, Xiaomi, and Lenovo, as well as the largest Shopify store in the country.
“Over 60% of Pakistan’s population is under the age of 30, which means that the majority of the country is adopting new technologies,” Olivas said. “Yet so many people still believe that Pakistan isn’t ready to adopt a BNPL system. The rapid growth and use of a platform like QisstPay proves otherwise.”
Tim Chen, General Partner at MSA Capital underscored this point. “Pakistan is one of the most often overlooked countries when it comes to fintech investments,” Chen said. “However, it’s also one of the countries with the most potential.”
For more insight into the fintech ecosystem in Pakistan, check out Tracxn’s highlight of ten of the top fintechs in the country, as well as this list from LocalWriter. One of the most comprehensive looks at the fintech industry in Pakistan in recent times is available in the landscape study by Mohsin Termezy, founder and CEO of Finclude, and Hussam Razi, a Monitoring, Evaluation, and Learning Specialist with Karandaaz Pakistan, published this summer.
Here is our look at fintech innovation around the world.
Middle East and Northern Africa
Central and Southern Asia
Latin America and the Caribbean
Central and Eastern Europe
Photo by AaDil from Pexels