Alloy Earns $1.35 Billion Valuation After Securing Series C Investment

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One year to the month after Alloy closed a $40 million Series B round, the identity decisioning platform – and FinDEVr Silicon Valley alum – has secured a Series C investment of $100 million that brings the company’s valuation to $1.35 billion.

“Identity and its associated risk isn’t something businesses should be figuring out, it should just be something they install,” Alloy co-founder and CEO Tommy Nicholas said. “As Alloy grows into a multi-product platform for the full customer identity lifecycle, we can not only help make risk easier to understand, but also further industry innovation by making fintech products easier to build.”

The Series C round was led by Lightspeed Venture Partners’ Justin Overdorff and featured participation from current investors Canapi Ventures, Bessemer Venture Partners, Avid Ventures, and Felicis Ventures. Alloy said that the new capital will enable the firm to “invest” in its team, as well as help expand the company’s product offerings. Over the past year, Alloy’s solution has evolved from a platform that automates onboarding identity decision-making to one that now incorporates transaction monitoring. The company said that it will soon also feature richer data and risk signals to provide FIs with even greater insight into their customers.

Alloy’s API-based platform leverages more than 120 data source products to help companies and banks verify customer identities and monitor transactions. Processing more than 455,000 decisions a day on average, the company’s solution provides both identity verification and risk monitoring functionality in the same place, enabling both developer and product teams to maximize the platform’s resources. The result is a 50% reduction in manual review, and 80% automation rate for new account openings, and an automated customer approval rate of more than 80% for customers such as Novo, Brex, and HMBradley.

Headquartered in New York City and founded in 2015, Alloy was named one of the Best Fintechs to Work for in 2021 by American Banker, and boasts a workforce that is more than 50% female and has ethnic minority representation of nearly 40%. In August, Alloy announced its newest partnership, collaborating with Amerant Bank to automate identity verification in customer onboarding for the $8 billion, Florida-based community bank.

“Providing an exceptional experience for customers, both online and in-person, is at the core of our digital transformation strategy,” Amerant Bank Vice Chairman and CEO Jerry Plush said in a partnership announcement. “With the addition of Alloy, we’ll be able to still meet regulatory requirements, while ensuring a faster and more seamless onboarding and underwriting process that will benefit both customers and Amerant team members.”


Photo by Soloman Soh from Pexels

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